Clay Shirky has a great take on social adaptation to the changes in technology in the 20th and 21st century and what's really going on with social networking, multiplayer gaming like World of Warcraft, the upkeep of sites like Wikipedia, and such.
You can read it here:
http://www.shirky.com/herecomeseverybody/2008/04/looking-for-the-mouse.html
Or you can see it on video here:
http://nielsenhayden.com/makinglight/archives/010186.html#010186
He also has a book called "Here Comes Everybody" that talks about these kinds of issues with an overarching thesis of organizing without organizations.
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